Dutch Equine Art Fair 2024, Amsterdam
Testimonials
‘You could almost call Joyce Ter Horst the horse whisperer of the 21st century.
As the founder of the art platform Paard Verzameld, she has unique knowledge of the area where art meets horses.’
Mauritshuis museum, the Hague, the Netherlands
Strategic and creative partnerships
At Paard Verzameld, we specialise in forging Strategic and Creative Art Partnerships that merge artistic vision with business strategy.
We help artists, organisations, and brands collaborate on impactful projects that push creative boundaries and drive success.
Artists and organisations often struggle to find the right creative partners who share their vision. While artistic collaboration can be immensely rewarding, it can also be difficult to align business objectives with creative aspirations. Many partnerships fall short because
they lack strategic planning or clear goals.
Our Strategic and Creative Art Partnerships service is ideal for:
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Equine artists and creatives looking to collaborate with brands, organisations, or other artists to expand their reach and impact.
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Art organisations or businesses seeking to bring innovative, artistic concepts to life and align them with strategic goals.
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Companies and brands that want to integrate art into their marketing or customer engagement strategies through curated art partnerships.
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Art curators, galleries, and exhibition organisers interested in creating collaborative, engaging art experiences or exhibitions that showcase diverse creative talents.
Whether you’re an artist looking to partner with a brand, or an organisation looking for fresh, creative collaborations, we help facilitate meaningful connections and create dynamic partnerships.
We bridge the gap between art and business. By (co-)creating artistic concepts, curating collaborations, and designing exhibitions,
we ensure that both creative vision and business strategy are aligned for maximum impact. Our approach enables long-lasting, mutually beneficial partnerships that push the boundaries of creativity.
What we do
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Identify and initiate creative partnerships between artists, brands, and organisations.
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Create or co-create artistic concepts that align with both creative vision and business objectives.
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Curate exhibitions and collaborations that bring unique artistic projects to life.
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Leverage shared resources to enhance project visibility and impact.
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Provide innovative solutions to overcome creative or logistical challenges.
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Promote collaboration through clear communication and efficient project management.
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Help with marketing and promotional strategies to enhance visibility for the partnership.
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Foster long-term relationships for ongoing artistic and business success.
Process
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Initial Consultation – Discuss your artistic goals and strategic business objectives.
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Creative Concept Development – We create or co-create ideas that align with your vision and brand.
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Partnership & Execution – We initiate and manage the partnership process.
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Promotion & Visibility – Help increase visibility and exposure for all parties involved.
Pricing
Contact us for a tailored proposal based on your project scope and partnership needs.
Looking to elevate your art through strategic collaborations?
Let’s create something extraordinary together—contact us to explore partnership opportunities.