My name is Joyce Ter Horst, an equine art curator, art coach, and the founder of Paard Verzameld. I’m often asked about my approach to creative coaching, and over the years I’ve gathered valuable insights that I’d like to share. With nearly a decade’s experience working closely with equine artists, I’ve witnessed firsthand how personalised guidance can transform an artistic journey. In this post, I share my thoughts on what works—and why.
How many sessions will I need?
When clients ask, 'How many sessions will I need?', I explain that it truly depends on your unique goals and challenges. Some benefit from just a few focused sessions to break through a specific creative block, while others find that ongoing support over several months fosters long-term growth. It’s all about tailoring the programme to your personal needs.
The free initial consultation
I always begin with a free initial consultation. This discovery session is a crucial opportunity for us to discuss your needs, goals, and expectations. It helps me customise my approach so that we start on the same page and work towards real, measurable progress from the very beginning.
Creative coaching format: one-on-one or group?
While many assume that group coaching might be a viable option, I find that one-on-one sessions offer the most personalised experience. That said, if there’s enough interest and it fits your requirements, I am happy to explore group formats. My priority is ensuring you receive support that is perfectly aligned with your needs.
Overcoming creative blocks and technical challenges
One of the most common hurdles for equine artists is not just refining technical skills, but also breaking through creative blocks. I recall working with an artist who felt completely stuck—unable to find motivation or develop new ideas. Through our sessions, we addressed both the emotional and practical aspects of their process. The result? They rediscovered their creative spark and their work began to flourish again. It’s clear that overcoming mental barriers is just as vital as honing technical prowess.
What to expect from a creative coaching session
Each creative coaching session with me is a collaborative journey. We work together to identify your challenges, set clear objectives, and develop actionable strategies. Whether you’re facing a creative slump or need help fine-tuning your artistic narrative, I ensure that every session provides practical tools and fresh insights to help you move forward.
Coaching for every stage of your equine art career
Some ask if coaching is only for emerging artists. My answer is a definitive no. I work with artists at every stage—from those just beginning their creative journey to established professionals seeking to break through new barriers. Every artist’s path is unique, and my approach is designed to support your growth no matter where you stand.
What sets my approach apart?
What truly sets my coaching apart is its specific focus on the equine art world. I understand the nuances of this niche—the creative process, the market challenges, and the unique opportunities available. My approach isn’t solely about improving your technique; it’s about developing a holistic strategy that integrates creativity with practical business insights. This ensures you not only grow artistically but also position your work for long-term success.
Take the next step in your creative journey
In short, my creative coaching is all about providing you with personalised, holistic support tailored to the unique demands of the equine art community. I believe that with the right guidance, every artist can overcome creative blocks and refine their vision to make a lasting impact.
If you’re ready to break through your challenges, elevate your creative practice, and truly transform your artistic journey, I encourage you to take action now.
Get in touch with Paard Verzameld today and let’s start turning your creative potential into success—because your art deserves to be seen.
About the author Joyce Ter Horst is a curator, creative coach, and consultant specialising in contemporary equine art. As the founder of Paard Verzameld Equine Art Services, she helps emerging and established equine artists refine their portfolios, develop their artistic voice, and position their work in the professional art world.