Curating an exhibition takes vision, strategy, and experience. Innovative equine art curation often requires venturing beyond familiar themes, well-known artists, and proven formats—after all, they feel reliable. But over time, playing it safe can lead to something unexpected: stagnation. When exhibitions start to look and feel the same, audiences disengage, collectors stop paying attention, and opportunities for fresh, meaningful experiences are lost. In the world of equine art, where tradition is cherished, curators must strike a balance between preserving heritage and offering something new.
Why playing it safe can be risky
While consistency builds credibility, repeating the same formula can make exhibitions feel predictable. When that happens, the risk isn’t just a lack of excitement—it’s a decline in engagement, relevance, and even sales.
Consider these potential pitfalls:
Collectors lose interest If visitors feel like they’ve seen the same exhibition before, they stop showing up.
New audiences remain unseen Younger and first-time collectors are drawn to fresh ideas and unique experiences. If nothing surprises them, they’ll look elsewhere.
Emerging artists miss out Safe choices often mean showcasing the same established names, making it harder to introduce new talent.
Opportunities for innovation disappear The art market is evolving. Sticking to tried-and-true methods can prevent your exhibitions from adapting to current trends.
If your exhibitions feel familiar but not exciting, it might be time to rethink your approach.
What today’s equine art collectors want
Collectors and art enthusiasts are looking for exhibitions that are engaging, thought-provoking, and full of character. Today, it’s not just about the art—it’s about the experience.
'At the Dutch Equine Art Fair, we prioritised inclusivity on every level—not only by inviting international artists but also by showcasing a diverse range of artistic mediums. By fusing traditional techniques with contemporary innovations and balancing realism with conceptual expressions, we consistently heard that the fair offered 'something for every taste.' This success is a clear demonstration of the rewards that come from moving beyond the conventional.'- Joyce Ter Horst
Successful innovative exhibitions typically offer:
a compelling story: a clear concept that ties the works together and sparks conversation.
a fresh perspective: a mix of established and emerging artists, or a new approach to classic themes.
something for everyone: an inclusive range that caters to different tastes and sensibilities.
A fresh perspective on equine art curation
At Paard Verzameld, we believe that curatorial success requires bold thinking. With over a decade of experience in curation, exhibition design, and artist selection, I understand that the best curators balance tradition with innovation. Whether you’re looking to develop a concept that attracts new collectors, refine artist selection to create a dynamic experience, or design an exhibition that leaves a lasting impression, a fresh perspective can make all the difference.
By embracing change and taking calculated risks, you can ensure that your exhibitions remain both relevant and engaging.
Where do you go from here?
The best curators aren’t just organisers—they’re visionaries. Playing it safe might feel comfortable, but in an evolving market, it can limit growth and engagement. The challenge isn’t whether to change—it’s how to refine and evolve without losing what makes your curation unique.
If you’re ready to bring a fresh perspective to your exhibitions, attract new collectors, and stay ahead of market trends, let’s talk. Get in touch with us at Paard Verzameld today to explore innovative curatorial strategies that elevate your exhibitions and leave a lasting impact.
About the author
Joyce Ter Horst is a curator, consultant, and exhibition designer specialising in contemporary equine art. As the founder of Paard Verzameld Equine Art Services, she works with galleries, collectors, and institutions to create compelling exhibitions that position equine art within the wider contemporary art world.